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Marketing Automation

Automate your marketing with AI

From lead nurturing to email campaigns and social media scheduling. More leads, less manual work.

Your marketing still runs on manual labour

Marketing teams spend hours on repetitive tasks. Manually following up on leads, scheduling campaigns and tracking results. While the competition already runs on autopilot.

Manual lead follow-up

Leads fall through the cracks due to a lack of automated nurturing sequences.

Fragmented channels

Email, social media and ads run independently without centralized management.

No ROI insight

Unclear which campaigns convert and where budget is being wasted.

You know the drill. A lead fills out a form on your website, and then... nothing happens. Maybe someone remembers to send a follow-up email two days later. Maybe not. Meanwhile, that lead has already booked a call with your competitor who responded within 5 minutes. This is the reality for most SMBs: marketing runs on good intentions instead of systems.

It does not have to be this way. We build automated marketing pipelines that respond to leads instantly, nurture them with the right content at the right time, and score them so your sales team only talks to people who are actually ready to buy. Your email campaigns run themselves. Your social media stays active. Your reporting updates in real-time.

We connect your existing tools (your CRM, email platform, ad accounts) into one machine that works while you sleep. No need to replace anything. No six-month implementation project. We map your current process, identify the gaps, and build the automation that fills them. You own everything we build, and we train your team to manage it.

Real-world example

Online store for sustainable household products

Context

A Dutch e-commerce store with 8,000+ products and a mailing list of 45,000 customers. Two marketing staff handled everything manually: newsletters, abandoned cart emails, social media posts.

Challenge

Leads who viewed a product but did not purchase received no follow-up. Newsletters went to the entire list without segmentation. Social media posts were published ad hoc without any schedule. The result: low open rates (12%), no insight into which campaigns generated revenue, and a team spending more time on execution than strategy.

Our approach

We connected their Shopify store to ActiveCampaign via Make. Abandoned cart flows, post-purchase sequences and win-back campaigns were fully automated. Customers were segmented based on purchase behavior and browsing history. Social media posts were scheduled via Buffer with content templates.

Results

Newsletter open rate increased from 12% to 34% through segmentation
Abandoned cart flow recovered 23% of abandoned carts, generating an extra €4,200 in monthly revenue
16 hours per week saved on manual marketing work

We connect your tools

No forced migrations. We build on the systems you already use.

Managium
Google
Microsoft
Slack
Salesforce
OpenAI
Gmail
WhatsApp
Notion
Zapier
HubSpot
Instagram
LinkedIn
Shopify

What we automate

Lead Nurturing Flows

Automatic email sequences that guide leads through the funnel based on behavior and interest.

Website visitLead scoreEmail sequence

Campaign Automation

Social media posts, email campaigns and ads automatically scheduled and executed from a central platform.

Content planningAuto-publishPerformance tracking

Lead Scoring

AI automatically evaluates which leads are most promising based on interactions and behavior.

Interaction dataAI analysisPrioritized list

Reporting & Analytics

Real-time dashboards that automatically show campaign performance and ROI without manual work.

Data collectionDashboard updateInsights report

How it works

Our proven process from intake to go-live, tailored to your situation.

01Analysis & Strategy
02Build & Integration
03Testing & Launch

Built for results, fully yours

Fixed price, 100% code ownership, no lock-in. Runs independently after delivery.

Time saved

10-20 hrs/week

Less manual work through automated marketing processes

%%%%%%

Error reduction

Up to 95%

Consistent execution without human errors or forgotten follow-ups

Speed

Minutes instead of hours

Tasks that took hours manually now run automatically in minutes

Fully working marketing automation on your own systems
Connections with your existing marketing tools and platforms
Technical documentation and manual
Runs independently after delivery, no monthly subscription needed
30 days of monitoring and support after launch
100% ownership of all source code and configurations

What our clients say

Contract processing that cost our team 15 hours a week now runs fully automated. Live within 3 weeks, including integration with our case management system.

Joost van den Bogart

Partner · BBS Advocaten

The marketing automation reduced our lead follow-up time from 48 hours to 5 minutes. Conversion rate increased by 40%.

Femke van der Berg

Marketing Manager · Schippers Verzekeringen

Invoice processing that used to take half a day is now a matter of minutes. And the best part: the system is ours, no monthly licence fees.

Erik Vermeulen

CEO · Vermeulen & Partners Accountancy

The speed at which Managium responds is exceptional. Answer within a day, working prototype within a week. We are not used to that from IT providers.

Annemarie Visser

Operations Lead · CarePlan Thuiszorg

Contract processing that cost our team 15 hours a week now runs fully automated. Live within 3 weeks, including integration with our case management system.

Joost van den Bogart

Partner · BBS Advocaten

The marketing automation reduced our lead follow-up time from 48 hours to 5 minutes. Conversion rate increased by 40%.

Femke van der Berg

Marketing Manager · Schippers Verzekeringen

Invoice processing that used to take half a day is now a matter of minutes. And the best part: the system is ours, no monthly licence fees.

Erik Vermeulen

CEO · Vermeulen & Partners Accountancy

The speed at which Managium responds is exceptional. Answer within a day, working prototype within a week. We are not used to that from IT providers.

Annemarie Visser

Operations Lead · CarePlan Thuiszorg

FAQ

Frequently asked questions

For which sectors?

We work with companies across various sectors. See how we serve your industry.

Ready to automate your marketing?

Book a free intake and discover what is possible.

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